Best grown in acidic, organically rich, humusy, medium moisture, moisture-retentive but well-drained soils in part shade. Prefers a sun dappled or high open shade. Morning sun with afternoon shade is also acceptable. Tolerates a fair amount of sun in cool northern summers, but leaves may scorch in hot afternoon sun in the St. Louis area. Plant in a location protected from strong winds. Plants perform well on north or east facing slopes. Do not site plants within or near the drip line of trees in the walnut family (most rhododendrons/azaleas are sensitive to toxic juglones produced by roots of walnuts, butternuts, pecans and hickories). Good soil drainage is essential (plants do not like “wet feet”). Poor drainage inevitably leads to root rot, therefore raised beds/plantings should be considered in heavy clay soils